Nike and Innovation

Nike has been considered one of the most innovative companies in the world, and show this through their innovations and technology development at many different levels of their company. Whether it is in their shoes, clothing, accessories, or processes, Nike is constantly looking for ways to be more efficient, and provide superior products for their consumers around the world.

In their different shoe lines, Nike has developed the most lightweight shoe that there is, at a mere 5.6 ounces. This gives them an advantage over the competition that they hope is sustainable. They were able to produce this because of major technological advances in their manufacturing methods. They also do what they can to make as small of an impact as possible on the environment, which has been of increasing importance in the industry as well as in consumer preference.

In the same way that they differentiate their shoes, they also have breakthroughs in clothing. They have different materials that were first seen at Nike, and consequently imitated by competitors. These advances in clothing and shoes have set Nike apart, and given them a distinct advantage.

Another innovative part of their business includes their technology. With new Nike Fuelbands, watches, and other programs that link with phones and iPods, Nike has a huge presence in the technology part of fitness, which Adidas, Under Armour, and other competitors have yet to dive into. These improvements have expanded Nike's success and set them apart from other companies.

In addition to the products they manufacture and sell, Nike tries to be innovative in their processes as well. They have a huge interest in the environment, and have introduced BICEP, or Business for Innovative Climate and Energy Policy. This shows that they are concerned about the well-being of the environment and their effects on it. They have programs that measure their water waste and the quality of that waste, as well as wind energy generators that are in place at some of their manufacturing plants. In addition, they use materials that can be recycled, and that still have great quality for their consumers.

By using innovation in every aspect of their company, Nike has established one of the most innovative companies, and has shown how much improvement can be seen when changes such as these are made.